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Meta Ads
Campagne A — Black Friday Retargeting
Impressions
152,000
Clicks
4,712
Conversions
171
Spent
4,800DH
Revenue
19,200DH
CTR
3.1%
CPC
2.1 DH
CPA
28 DH
ROAS
4.0x
Spend & conversions over 14 days
Insights for this campaign
Detected problem
Campagne A — Black Friday Retargeting shows an excellent ROAS (4.0x).
Recommendation
Progressively increase the budget (+15 to +25%) to maximize results without saturating the audience.
Estimated impact
Estimated additional revenue +20%.