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AI Recommendations & Insights
Smart suggestions based on your campaign data
Detected problem
Campagne A — Black Friday Retargeting shows an excellent ROAS (4.0x).
Recommendation
Progressively increase the budget (+15 to +25%) to maximize results without saturating the audience.
Estimated impact
Estimated additional revenue +20%.
Detected problem
CTR (1.1%) and CPA (85 DH) of Campagne C — Awareness TikTok are both unfavourable.
Recommendation
Stop or fully rebuild this campaign (audience, creative, offer).
Estimated impact
Immediate savings on wasted budget.
Detected problem
Overall performance is positive, but some campaigns need optimization.
Recommendation
Focus first on critical campaigns to reduce overall acquisition cost.
Estimated impact
Global CPA reduction of 10 to 15%.